In Bloom was the fourth and final single released from Nirvana’s Nevermind. The familiar and famous video debuted in 1992 featured the band parodying 1960’s style television musical performances (think the Ed Sullivan show). It’s a tounge-in-cheek humorous production showing a somewhat more playful side of a band whose image (and the social movement it tipified) was generally sullen and full of, you guessed it, angst.
But behold! the original video for the song. Shot in 1991, the so-called “Subpop” version is dripping with aspects of early 90s grunge zeitgeist, including the city of Seattle, flannel shirts, rockers with unkemped long hair, titled-camera angles and cheesey video effects.
Check it out, marvel at the cultural time capsule, and be glad it was scrapped in favor of a better concept.